The best language to communicate to your stakeholders in is the language that they use. A big part of this challenge is avoiding industry jargon in presentations, the media and published content.
Like a lot of others, I love the Einstein quote:
“If you can’t explain it to a six year old, you don’t understand it yourself.”
It’s really easy to confuse complex thinking/ideas with complex language. Most of us naturally love complex, sophisticated ideas. All of us can tolerate a surprising amount of complexity when the concept is described in simple language.
But when we watch someone use deliberately complex language to describe anything, the result is usually… snore.
The best communicating CEOs use simple language to connect across a broad set of stakeholders. They interpret and sense-make the complexity, and make it easy for anyone to understand.