Build expert content,without the time commitment
Supported expert content means we can build you an industry leading content – without the time commitment. We turn a one-hour interview into five video supported blog/press articles, saving you at least 24 hours of time each month.
From each shoot we’ll deliver five in-depth articles, authentically written in your own voice with video highlights. We manage all deliverables (your only commitment is the one hour interview).
Why does expert content make sense?
A majority of CEOs, NEDs and executives understand the importance of regular content to:
1. Drive awareness
2. Build trust with key stakeholders (employees, customers, investors)
3. Define the industry agenda
But at the same time they struggle to find the time to create great content (for a benchmark, we see that to generate good returns from a blog takes at least 25 hours a month – which is a big commitment from one of your revenue generating experts).
We developed the supported expert content as a way to shortcut this time commitment – whilst delivering highly authentic content that drives returns.