We offer two sessions, in either a workshop or keynote format:
Get started with B2B blogging as a lead generation tool
- A practical session to help you get started with the strategy and process of using a blog as a lead generating, content marketing strategy. Designed for sales and marketing teams within B2B businesses looking to use blogging as a lead generation tool. Also accessible for executives of smaller businesses and startups looking to use blogging as a scalable lead acquisition channel.
Building personal thought leadership as a marketing strategy
- A in-depth session on personal thought leadership as a marketing strategy. This is a targeted at CEOs, Non-Executive Directors and Senior Executives looking to build personal thought leadership as a marketing strategy. It is also highly relevant for the marketing teams supporting these individuals.
Both sessions are available as a 45 minute keynote, or 3 hour workshop. The keynote covers the same content but includes less practical examples and exercises.