Before I wrap up for the year I wanted to take a few minutes to wish you all a very Merry Christmas.
It’s been a big and exhausting year for many of the people we work with – so I hope you all have the chance to rest, relax and enjoy some well deserved time with family and friends.
I love a bit of time reading over the summer break. So I’ve collected some of my favourite things I’ve read and written over the past year.
Maybe you’ll find something to read and enjoy over the break. I hope so.
A Summer 2016/17 Reading List
Published @ Thought Leadership Partners
- A lot of people loved the Tuesday Teardown series. They’re all still up on Youtube. A couple of the most popular were Why does Deloitte have twice the website traffic of KPMG and Qlik vs. Tableau: Why you must write unique headlines
- Things we believe at TLP has developed since first published and is becoming a mini-manifesto for the way we do business
- The collection of all my best tips for getting the best out of anyone in front of a camera: 10 insider tips for better CEO videos
- A lot of people enjoyed a structured look at The 70 most important quotes in marketing
- Dreamworld, Bellamy’s, Slack, 7-Eleven and Seven West Media all feature in The biggest corporate comms disasters – 2016 edition
Published @ Management Disrupted
Some broader reading I really enjoyed in 2016:
Three articles that made me rethink my perspective and changed the way I look at the world in a small way:
- On thinking: Mental Models I Find Repeatedly Useful
- On influencer marketing: Confessions of an Instagram Influencer
- On Snapchat: While We Weren’t Looking, Snapchat Revolutionized Social Networks
Two newsletters that I’ve loved this year are
- Nextdraft – A daily newsletter that’s never boring
- Marketoonist – Weekly cartoons on marketing and communications
Two books that have kept me thinking all year:
- Good Strategy/Bad Strategy by Richard Rumelt. Perhaps the best business book I’ve read in the past five years. A powerful reminder that strategy is much more than a buzzword or synonym for success. Simple, practical and more insightful than most business school courses on strategy.
- You Are the Message by Roger Ailes (founder of Fox News). Even if you deeply disagree with Ailes politics and personality, it’s impossible to ignore the impact of Fox News on the media and political landscape. A practical guide for how to communicate in the current environment.