Can you remember your favourite investor communication of all time?
Stupid question? With a couple of notable exceptions like the Amazon and Google IPO letters, investor communications tend to be unnecessarily dull and corporate. There’s no real sense of excitement in taking investors on a path with you. It’s dull!
Investor relations shouldn’t be so damn boring. There’s no sense of excitement, no sense of momentum in what the business is doing.
Why do we use dehumanising, boring language and buzzwords when speaking to investors? There’s no really good reason, other than that’s the way it’s always been done.